The Delhi High Court will issue an order to protect Bollywood actor Abhishek Bachchan's personality and publicity rights. This order will stop people from using his name, image, and voice for business without his permission.
Delhi, 10 Sep 2025
The Delhi High Court will issue an order to protect Bollywood actor Abhishek Bachchan's personality and publicity rights. This order will stop people from using his name, image, and voice for business without his permission.
Court to Take Action Against Misuse
Justice Tejas Karia said the court will tell websites to remove content that uses Bachchan's identity without permission. Bachchan's lawyers said many people are using his name and videos for business reasons without telling who they are. They are also using new computer tricks to make fake videos of Bachchan and other stars, sometimes with bad content. Justice Tejas Karia said the court will tell websites to remove content that uses Bachchan's identity without permission. Bachchan's lawyers said many people are using his name and videos for business reasons without telling who they are. They are also using new computer tricks to make fake videos of Bachchan and other stars, sometimes with bad content. The Delhi high court on Wednesday said it will issue an order safeguarding Bollywood actor Abhishekh Bachchan’s personality and publicity rights, restraining entities from commercially exploiting…
Other Stars Also Seek Protection
This is not the first time a film star has asked the court for help. Earlier, Jackie Shroff, Anil Kapoor, and Amitabh Bachchan also got court orders to protect their identity. The court stopped people from selling things with Jackie Shroff's name without asking him. For Anil Kapoor, they stopped the misuse of his voice and his famous word jhakaas.
Artificial Intelligence and Deepfake technology are being used by the defendants to misuse the person's image, likeness, name, etc., for the purpose of gaining views and likes on their own YouTube channels, Instagram handles, and Facebook profiles
The court will hear more about this case on January 15. Follow The Rising News for more verified updates.
Updated 10 Sep 2025, 16:55 IST; source: link
